MintRed will be promoting designers, photographers, artists, fashion brands, shops and cultural enterprises such as museums and galleries. We're based in Belgium, but will be working internationally.
We do this first and foremost by compiling a bi-monthly internet newsletter, that will be sent out to all our international contacts. Through this we intend to get maximum editorial exposure in art, lifestyle, fashion and other magazines and other media (radio, television, the internet...). The Mintred Newsletter will contain the latest news about our clients, digital photos, useful information such as expositions, defilés, vernissages, etc.
MintRed designs a tailormade program for each client based upon his or her particular ambitions and goals. Whereas Belgian clients will want us to focus on coverage abroad -in countries such as Japan, the States and the UK- foreign clients (mostly based in the aforementioned countries) will obviously be in need of media exposure in Belgium, Holland and Germany.
Upon request, MintRed can assist with compiling press files (both print and web), organizing still photo production including model casting and writing the accompanying texts. We are also able to arrange a press meeting, staging a special event or defilé. When fashion editors or stylists call us to ask for clothes to use in shoots, we will put them in contact with the showroom of our client. For clients that have no such representation in Belgium, MintRed will be stocking a small selection of their collection(s) in our own showroom.
In spite of the fact that MintRed is a commercial business, we will never deviate from the following principles: we only promote talented people & enterprises we believe in for 100%, we want to work in a friendly, relaxed atmosphere and we will never, ever be pushy towards anyone - the natural approach works better in the long run, we're absolutely convinced of that. MintRed is not interested in creating hypes, but in long term co-operations, where everyone benefits. Promoting quality and individual creativity are the things that count.
http://beautywithoutirony.typepad.com/mintred/
Ninette Murk - MintRed CEO
MintRed
International PR, Press and Consultancy Agency
Director: Ninette Murk
Bredabaan 260, B-2170 Merksem
Tel./fax: 00-32-3/237.33.82.
Mobile: 00-32-475/84.30.90.
E-mail: mintred@pandora.be
USA Office: 2409 W. Silver Lake Drive
Los Angeles, CA 90039 USA
Tel. 001-323-663 5191
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